Tyndale House Publishers:
"I Too Had a Dream..."
Mission
"To minister to the spiritual needs of the people, primarily through literature consistent with biblical principles”
Corporate purpose: “Honor God. Excel in business. Sustain controlled economic growth. Operate profitably. Help employees grow.”
(remind anyone else of Elmer Gantry and Christian Business ideas?)
Quick Timeline
1962 -- Tyndale founded by Kenneth and Margaret Taylor out of their home with the self-published Living Letters, a collection of Bible passages translated into modern language
1963 -- Billy Graham loves Living Letters and uses it as a premium for his show; sales rise rapidly; Tyndale House moves from the Taylor’s living room to an office in Wheaton, IL
1971 -- Tyndale publishes The Living Bible, which becomes a bestseller and is sold widely (including at K-Mart and JC Penney).
1984 -- Mark Taylor (son) takes over as President and CEO of Tyndale House
1988 -- Taylor presents President Ronald Reagan with 28th million copy of The Living Bible
1995 -- Left Behind is published (Tyndale’s first-ever hardcover novel)
1998 -- Left Behind #4 (Soul Harvest) sells 450,000 in four months. Total Left Behind sales = 2.5 million copies
1999 -- Apollo (#5)reaches #2 on national bestseller lists (1st time ever for Tyndale)
Assassins (#6) sells 1,000,000 copies in first week2001 -- Desecration (#9) has a first printing of 2.95 million copies
2004 -- Tyndale publishes The Passion, photo images from Mel Gibson’s movie;
Mark D. Taylor continues as President of company2005 -- Tyndale House expands into Spanish language publishing
Major Tyndale Publications
Living Letters (1962)
Living Prophecies (1965)Spirit-Controlled Temperament by Tim LaHaye (1966)
The Living Bible (1971) (Topped the list at same time as Jonathan Livingston Seagull)
More Than a Carpenter (1977)
Life Application Bible (1988)
When God Doesn't Make Sense (1993)
Left Behind (1995)
George W. Bush: Portrait of a Leader (2005)
(An adulatory look at Bush's first term, whose " resolve toppled a threat to world peace and liberated the people of Iraq." [Tyndale web site])The Da Vinci Deception (2006) [Listen to clip]
Devotionals, Christian Guides, Bible stories for chidren, Bible Humor, Theological Reference, etc.
Theological Stance
According to Wikipedia.com:
Tyndale is "especially noted for its interest in premillenialism, a theological position held by [Kenneth] Taylor."
A dispute between Tim LaHaye (coauthor of Left Behind) and the company reportedly occurred when the company agreed to publish a novel by Hank Hanegraaff that used a preterist perspective on Biblical philosophy.